Residential Real Estate Marketing Plan - 25 Point Checklist
1. Ensure that you receive the benefits of a superior advertising campaign,
a skilled and experienced sales team, a global network of contracted real
estate Professionals, and the support of a group of real estate firms
with more than 3,000 local agents.
2. Market your property to an extensive database of financially capable American, European, Canadian, Brazilian, South American, Chinese, and other international prospects, by direct phone calls, emails, and direct mail.
3. Advertise your property nationally and internationally on hundreds of established real estate websites.
4. Prepare Photos of your property for advertising, and for
placement on contracted global real estate sites.
5.Market your property through The International MLS [IMLS]® Global
Real Estate Platform. Your property will be advertized internationally in more than
100 languages, to buyers and to thousands of other agent and broker sites around the world.
6. Market your property through ProxioPro, the International
and Global Real Estate Network. Your property will be visible globally
to more than 600,000 real estate agents, and advertised internationally
on websites in 19 languages.
7. Market your property via an intensive email campaign. Your property
information, including photos and virtual tour will be emailed twice per
month to more than 10,000 real estate offices and agents.
8. Market your property via an intensive social media campaign using all of the social media, including Instagram, Twitter and Facebook, as well as YouTube, LinkedIn, Pinterest, Reddit, Tumblr, and Dailymotion.
9. Prepare a Virtual Tour of your property, to be distributed
to selective buyers, and top producing agents, and to be exhibited on
real estate websites..
10.Network select Realtors on a daily basis, locally, nationally, and
internationally by direct phone calls, email, and direct mail.
11.Market your property through MLS Advantage, MLS Matrix,
and Realtor Property Resource via an advanced referral system.
12. Feature your property on alexshay.com,
which is at the very top of google searches for properties. 30% of visitors
are from foreign countries including Canada, Brazil, France, The United
Kingdom, Germany, Spain, Italy, Russia, and others.
13. Advertise your property on the Southeast Florida Regional Multiple Listing Service.
14. Advertise your property in Zillow, Trulia, and Realtor.com.
15. Distribute your property information and brochure to select
brokers and agents who deal in luxury properties in Miami, and all of
Southeast Florida.
16. Direct mail your property brochure to area residents and the surrounding
community.
17. Create Market Activity for your property by constant contact with
the Top Producers in Miami, Miami Beach, and the surrounding areas.
18. Market your property to the public, to thousands of brokers and agents, and internationally through Twitter and the Miami Real Estate Blog .
19. Advertise your property on Miami media, such as Premier Guide Miami, the foremost online entertainment and social lifestyle magazine in South Florida.
20. Prepare a Press Release regarding your property, for media distribution, when warranted. A press release of your property information will be submitted to a large wire service for public distribution.
21.Create a brochure of your property information and photos to be distributed to specific target markets and potential buyers.
22. Keep you informed regarding showings, inquiries, and overall activity.
23. Have a For Sale Sign installed on your property.
24. Hold a Broker's Open House, so that all agents dealing in your type of property can preview your home at the same time.
25. Hold an Open House for the public, at the request of owner.
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