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Residential Marketing Plan
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Residential Real Estate Marketing Plan - 25 Point Checklist


1. Ensure that you receive the benefits of a superior advertising campaign, a skilled and experienced sales team, a global network of contracted real estate Professionals, and the support of a real estate firm with more than 1,700 local agents.

2. Market your property to an extensive database of financially capable European, Canadian, Brazilian, South American, Russian, Chinese, and other international prospects, by direct phone calls, emails, faxes, and direct mail.

3. Advertise your property nationally and internationally on hundreds of established real estate websites.

4. Prepare Professional Photos of your property for advertising, and for placement on contracted global real estate sites.

5. Prepare a Professional Virtual Tour of your property, to be distributed to selective buyers, and top producing agents, and to be exhibited on real estate websites.

6. Market your property through ProxioPro, the International and Global Real Estate Network. Your property will be visible globally to more than 600,000 real estate agents, and advertised internationally on websites in 19 languages.

7. Market your property via an intensive email campaign. Your property information, including photos and virtual tour will be emailed twice per month to more than 10,000 real estate offices and agents.

8. Market your property via an intensive social media campaign using all of the social media, including Instagram, Twitter and Facebook, as well as YouTube, Pinterest, GooglePlus, Reddit, Tumblr, and Dailymotion.

9. Network select Realtors on a daily basis, locally, nationally, and internationally by direct phone calls, faxes, email, and direct mail.

10.Place classified and display ads for your property in local newspapers, community magazines and luxury home publications.

11.Prepare a Press Release regarding your property, for media distribution, when warranted. A press release of your property information will be submitted to a large wire service for public distribution.
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12. Feature your property on alexshay.com, which is at the very top of google searches for properties. 30% of visitors are from foreign countries including Canada, Brazil, France, The United Kingdom, Germany, Spain, Italy, Russia, and others.

13. Advertise your property on the Southeast Florida Regional Multiple Listing Service.

14. Market your property through MLS Advantage, MLS Matrix, and Realtor Property Resource via an advanced referral system.

15.Distribute your property information and brochure to select brokers and agents who deal in luxury properties in Miami, and all of Southeast Florida.

16. Direct mail your property brochure to area residents and the surrounding community.

17. Create Market Activity for your property by constant contact with the Top Producers in Miami, Miami Beach, and the surrounding areas.

18. Market your property to the public, to thousands of brokers and agents, and internationally through the very popular and highly ranked Miami Real Estate Blog .

19. Advertise your property on Miami media, such as Premier Guide Miami, the foremost online entertainment and social lifestyle magazine in South Florida.

20. Advertise your property in Beachfront Realty’s Digital Real Estate Magazine, a monthly publication reaching more than 50,000 prospective buyers.

21.Create a brochure of your property information and photos to be distributed to specific target markets and potential buyers.

22. Keep you informed regarding showings, inquiries, and overall activity.

23. Have a For Sale Sign installed on your property.

24. Hold a Broker's Open House, so that all agents dealing in your type of property can preview your home at the same time.

25. Hold an Open House for the public, at the request of owner.

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Celebrity homes in Miami
Celebrity Homes
Of The Rich & Famous